The basic idea behind the techniques outlined below is the fact that it is not necessary to put your own site on Google’s first page, but rather obtain exposure in other places, which already have achieved this.
Method 1: Wikipedia
One of the most effective platforms at your disposal, it is also one of the hardest to pull off. The way to approach this is to first get very high quality content that complements a specific topic not already covered in Wikipedia. You can then add a new paragraph in the Wikipedia page and of course put your link in the additional resources section. This requires a high degree of expertise and the success depends on factors outside your control (Wikipedia admins). Nonetheless, managing such a stunt ensures that you will get a steady stream of traffic and quite likely the development of additional organic links.It’s worth noting that the link from Wikipedia itself have a nofollow tag attached, so they won’t help you with your Google SERP’s. However, they will help with other search engines such as Bing.
Worst case scenario, your resource link gets deleted by an overzealous wikicrat, but you still have some quality content on your site. That’s still worth the effort.
Method 2: YouTube
Having a large presence on YouTube has its very own benefits. The added SEO effect is just a bonus. Anyway, most Google queries today tend to show up videos as well. This is particularly helpful for those cases where there aren’t any videos to begin with on the subject. It should be noted that posting videos on Vimeo can have a similar effect. Just for staying on the safe side, I suggest using both platforms.Now the only way to insert links back to your site is in the description. For the link to be clickable you need to insert the full link (including the http part). YouTube videos also support annotations, but the links inserted this way can only point to other YouTube pages.
Method 3: Local Search
The advent of technologies such as Google Maps has led to the rise of a new type of user generated content (UGC). You can add entries for businesses complete with keywords, special deals, contact information and of course website address. Of course, this opportunity is only available to organizations that also have a physical presence. Nonetheless, Google now presents these entries in their SERP’s with priority.This means that if you manage to get your entry listed for a specific keyphrase, it will always show up on the first page on the top part. It’s a quick and dirty mean of getting top exposure with a minimal amount of effort.
Method 4: Bit Torrent
One of the more controversial techniques available, Bit Torrent is nonetheless incredibly popular. If you develop content and then distribute it with this method, you get instant access to a whole new demographic.Google has recently removed suggestions including the word “torrent”, but the volume is still there. Further more, such queries tend to show up only a handful of torrent sites, which accept content from everywhere. This way you don’t need to upload your torrent to dozens of sites, but only to the top ones.
Now in order to transform this exposure into traffic you need to embed your link into the content distributed itself, as well as in the torrent description.
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