Google News
Another Traffic Source for Your Articles
Popular news items may receive a large number of pageviews but experience a lower ad click-through rate (CTR) and/or cost-per-click (CPC). The advantage to writing news content is a correlation between high traffic and revenue, while the disadvantage is less long-term revenue potential.Being indexed in Google News doesn’t prevent an article from being indexed in regular web search, nor will it necessarily diminish the ability of an article to rank well in web search. Google News offers another inbound traffic vector, both from news.google.com itself, and from news results that appear intermingled with web results. Of course, the more an article is focused on something timely or topically relevant, the more likely it will find traction in news rather than web search, especially in the long run.
Where News Articles Are Displayed
- In regular Google search results – News articles are displayed on the first page of Google search results; the article’s primary image can help increase traffic to an article.
- In Google News search results – News articles are also displayed in Google News search results.
Google’s Definition of Newsworthy Content
Articles suitable for inclusion in the Google News index are “articles that provide timely reporting on recent events”. The criteria for creating newsworthy content are as follows:- Article must reference, by date, events that have recently occurred or are about to occur. For events that have passed, it must be something that has occurred within the past 48–72 hours. For future events, it must be something that will occur within the next seven days. The full date, year included, must be used.
- News must be the focus of the article, rather than allude to it in passing. For example, an article focusing on what occurred at the Haiti Conference of 25 January 2010 in Montreal is legitimate; an article discussing the history of foreign assistance to Haiti and using the conference simply as a hook or segue is not legitimate.
- Sporting events, including recaps and previews.
- TV show previews/reviews and film reviews, providing these immediately precede/follow the show or film release.
- Recent events surrounding individuals of interest, such as births, deaths, accidents, engagements, marriages, divorces, break-ups, and so forth.
- informational and how-to articles
- event announcements
- advice articles
Special Formatting for Google News
While news articles must contain the standard elements of an article (i.e., titles, summary paragraphs, subheadings, and images), articles containing lists that lack terminal punctuation (i.e., periods), such as in bulleted and numbered lists, will not get indexed. These incomplete sentences can lead to an indexing error whereby Google News views the content as “fragmented” and thus won’t pick up the article. Only articles with complete sentences will be picked up by Google News.This won’t work:
Nominees for the Best Supporting Actress Award
- Penélope Cruz – Nine
- Vera Farmiga – Up in the Air
- Maggie Gyllenhaal – Crazy Heart
- Anna Kendrick – Up in the Air
- Mo’Nique – Precious: Based on the Novel “Push” by Sapphire
2010 Australian Grand Prix Weather Forecast and Statistics
- Race date: Sunday, March 28th
- Race distance: 58 laps
- Circuit length: 5.303 km (3.295 miles)
- Lap record: 1 minute, 24.125 minutes (Michael Schumacher, Ferrari – 2004)
- Weather forecast: mostly fine with cloudy periods
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