He spoke at Affiliate Summit and gave a great speech about solving people problems, if you aren’t helping people out why would they ever want to pay you anything. He talked about 5 Hour Energy, and what a brilliant idea this was. Why would people want 1 hour or energy, how about 12 hours energy? They stormed into the market and did it well. If they would have called it 12 hour energy, no one would have purchased it. It would have failed. The figured out something that people needed. He talks about how 66%+ of the world doesn’t drink coffee. These guys figured it out. They found out something that people needed and they made it so brain dead simple for us to buy it. People under 30 have no problem paying for something as long as it’s what they want right now
I had the chance to talk with Jim and give him an interview. I asked him about his book Attention and what his book should mean to you and I. Jim’s new book is all about getting Attention, hence the name of the book “Attention“. He talks about how important it is getting people to look your way, visit your website, and participate in things that you are doing online. It’s up to you to gain their Attention once you have them. When you get people looking your way he explains how you turn those people into sales.
Key Points in Book:
- Creating a compelling hook
- Maintaining a good brand name online
- Going from idea to success in eight hours
- Twenty-six ways to generate killer ideas
- Three truths for coming up with great ideas
- Making money from online videos
- Making money from social media
- Getting and keeping subscribers
- The universal truths of selling on the Web
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